Over and above the traditional, theological and Halachic considerations of Judaism, one cannot help but notice an apparent increase in the use of the word ‘power’ that gets appendaged to almost every contemporary religious discourse. If a certain day falls close to Shabbat, for example, there is an extra power to that day. Tzedaka is no longer a mitzva or chiyuv or an important social responsibility, but a means of attaining power. This strategy is often employed by fundraisers. Local Challa Bakes and Amen Parties become powerful antidotes capable of negating crises on an international, universal and cosmic scale. Powerful days, events, times and prayers have taken the place of holy, Halachic and auspicious times and practices.